Digitizing experience sales is hard. For many hotels, the front desk and concierge have been personally recommending, finding and booking experiences for guests entirely offline for many years. They have built up great relationships with the experience providers they work with, and worry that changing systems might be bad for business.
When
Maistra Hospitality Group started using Turneo to manage their sale of experiences, there was a fear that digitizing small suppliers would be a challenge, but in order to deliver the company vision centered around experiences in their mobile app, it was a necessary step.